To understand the purpose of proxy for SEO, one first needs to understand what a proxy server really is. In simple words, it is an intermediate server that sits between the client and the website that the client is trying to access. Being an intermediary, the server has the power to control how a client accesses the website.
The use of proxy servers has greatly increased over the last few years with people using them for different purposes including SEO. It serves the same purpose in the SEO industry as well. The main use of a proxy server is to hide a user’s true IP address so that the user can surf the internet without anyone finding his or her true identity.
There are many reasons why someone would want to use proxy for SEO. Some of the main reasons are explained below.
Access Competitor’s Website
For some businesses it is important to keep an eye on their competitors’ websites so that they can bring changes to their website accordingly. However, this should be done without letting your competitor know. If you do not use a proxy for SEO, you will run a high risk of your competitor finding out about your activities hence affecting your SEO plan.
Run Business
If you run a business that provides SEO services to others such as linking or social media activities then you will need the help of a proxy for SEO. Many social networking sites will not allow you to have multiple accounts using the same internet protocol (IP) address. Additionally, posting about a specific website or business from your account may also put it in trouble because such activity is considered suspicious by websites such as Facebook and Twitter.
This is when you need proxy for SEO so that your posts are not considered spam. To play it safe you can use a proxy that will give you a new IP address so that there is no danger of your account getting flagged.
Search Engine Friendly
If you run an SEO website you will need to constantly use search engines such as Google, Yahoo and Bing. However, posting multiple queries from the same IP address may make the search engine’s server consider you as spam and may temporarily block search requests from your IP or require you to fill in CAPTCHA. Things like these leads to irritation and delay, which is not something one would want to have.
Additionally, proxy servers are also important for link building. SEO optimization programs such as Scrapebox and Xrumer may not work perfectly without a proxy. The main purpose of such applications is to post links to forums and different websites to attract traffic to a specific site. However, if the posts are made from one IP then that IP may get banned, which is why it is imperative to use proxy for SEO.
These are some of the main reasons why an individual or a business, especially SEO or internet related businesses, would need the services of proxy for SEO. Overall, it allows running things in a better fashion by reducing the risks eliminated with the business. Additionally, these proxy sites prove better security as it allows one to conceal the real identity.